Founder, Revenue Mind  ·  B2B SaaS Demand Gen, ABX, & RevOps

I help B2B SaaS teams build demand, and the revenue systems that make it stick.

Ten years in B2B SaaS marketing and revenue operations, across a dozen-plus teams. On the side, I host Revenue Mind, a podcast and book where senior leaders talk honestly about the parts of the job no playbook covers.

Jolie Shapiro
A bit of a throughline

A podcast that became a book, that became a product.

I kept noticing the same thing: the most useful part of revenue isn't the framework, it's what a real person actually did in the moment. So I started collecting it, and then building on it. Here's how that went.

01 / Listen

The podcast

Revenue Mind: named leaders on the human side of revenue. Chris Walker, Anthony Kennada, Vlad Blagojević, Mason Cosby and more, on the record about the pressure no framework covers. The same instinct that led me to volunteer as marketing manager for Stronger Than Stigma, a mental-health community.

2024 · Apple, Spotify, YouTube
02 / Document

The book

Those conversations became a manuscript: a chapter per named senior leader, in their own words. Lashay Lewis, Claude Silver, Brandon Fluharty, Leslie Venetz, Rob LoCascio and more.

15 chapters · On the record
03 / Build

The product

The testimony became Revenue Mind: a peer graph that routes you to the exact play a senior leader used in the same moment. Humans wrote every word. AI never writes one.

2026 · In development
The flagship

Revenue Mind

A peer graph for B2B SaaS revenue leaders. We route you to a five-step play from a named senior leader who lived your moment: the sentence they used, the silence they held, what blew up the first time. Testimony, not advice.

33
Named contributors
323
Quotes verified
~150
Plays production-ready
0
Generated by AI

Every quote is verbatim. Every name is real. Every leader consented. Founder-led. Built solo. Advised by senior B2B SaaS operators.

Selected work

Demand gen, ABX, RevOps, and the systems between them.

From category leaders to seed-stage, the same job from both sides: campaigns that create pipeline, and the revenue operations that make it convert.

Also worked with
Vconic
Fractional Head of Marketing
Positioning and go-to-market for the team behind the vCon open standard for conversational data.
6sense
Senior Demand Generation Manager
ICP-led ABX, lifecycle, events, and paid. Drove $25M+ in pipeline and influenced $50M+; revived 10,000+ dormant accounts.
LivePerson
Content Manager, ABM
Built ABM content playbooks and 50+ persona sequences that helped close $2M+ in enterprise revenue in two quarters.
ThoughtSpot
Fractional GTM operations
GA4 and attribution audit, email health, and go-to-market operations support.
Onclusive
Content Strategist
Launched #DigitalMarketingTheSeries, generating 7M impressions in under 90 days.
American Express
Account Coordinator
Early-career brand and content work across premium card portfolios, including The Hotel Collection.
Beyond the work

Silver Lining Collective

I've been writing songs since I was eleven. It's where I go to think, and I've never stopped. I record under Silver Lining Collective; Stay in Your Lane is the latest.

Forty-plus original recordings spanning the album, stripped versions, and remixes. A few below; the rest is the catalog.
I Always Rise 01
0:00--:--
Out of My Own Way 02
0:00--:--
Not Gonna Peak 03
0:00--:--
Speed Demon 04
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Get in touch

Need help with demand, RevOps, or GTM?
I would love to hear what you are working on.